We are now witnessing seven emerging models slated to redefine business over the next few decades. In less than two decades, we’ve seen network effects birth new platforms in record time, bitcoin and blockchain undercut existing “trusted third party” financial models, and crowdfunding and ICOs upend the traditional ways capital is raised. Or take the 1960s, where we got “hypermarkets” like Walmart.īut with the internet’s arrival in the 1990s, business model reinvention entered a period of radical growth.
In the 1950s, it was the “franchise models” pioneered by McDonald’s.
#Business models free
In the 1920s, it was the “bait and hook” models, where customers are lured in with a low-cost initial product (the bait: a free razor) and then forced to buy endless refills (the hook: blade refills). For most of history, these models were remarkably stable, dominated by a few key ideas, upgraded by a few major variations on these themes. Some of the most potent innovation taking place today does not involve breakthrough technologies, but rather the creation of fundamentally new business models.
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